There has always been something that has struck me as brilliant about PUMA. In a
market dominated by adidas and Nike, PUMA has stayed alive. They do it by staying
ahead. The company was revived in the 90s when they invented the concept of “sports
lifestyle.” The idea of everyday clothing for athletes was PUMAʼs idea and followed
shortly after by giants adidas and Nike. adidas and Nike combine for 60% of the sports
market in comparison to PUMAʼs 6%. PUMA has to be different and ahead to stay
alive. So whatʼs the idea now? Joy.
Joy is one of my favorite things and itʼs a good feeling to work for a company in full
support of it. Sure sports are hard and involve blood, sweat, and tears, but to dwell on
that? Thatʼs just masochistic, we donʼt do sports for the
pain. Sure pain comes along some time and is necessary sometimes, but we do it for
the joy. The feeling of the win, the feeling of speed, the love of competition, the benefits
of a healthy lifestyle, the love of the game, thatʼs what itʼs about! That carries over
outside of sports too as a “sports lifestyle.” Enjoy every moment, love what you do,
laugh!
Take it how you will but we can all use joy in our lives. There are temporary joys
(PUMAʼs focus) and full long-term joy (that comes from Christ). I think healthy doses of
both are... healthy!
At the welcome day we had recently PUMA showed us some really awesome videos
driving this home, but unfortunately I canʼt post them to the internet, but I may show you
some time on my computer =)
Another area where PUMA is leading the way is sustainability. Hereʼs a video about
one of PUMAʼs newer innovations. I present to you, “The Clever Little Bag”:
1 comment:
The clever little bag is a neat idea! It's good to see a company caring about sustainability and providing a good solution that helps many, while not losing the coolness of their product. That's very innovative.
You're making me start to like pumas... ;)
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